The seven motivations for giving

The seven motivations for giving:
Altruism You, the mission of your organization or your organization itself resonates with the donor’s sense of making the world a better place
Appreciation Your organization has affected the donor’s life in a positive manner, or the donor is proud of the work you do
Competition The donor is interested in “keeping up with the Jones” – Philanthropy style. They want their names prominently situated on your donor list, or want their class to raise more money than last year’s class
Devotion Religion and religious belief highly influence the donor’s giving strategies.
Guilt Your organization can help relieve the donor’s feelings of remorse or responsibility for negative circumstances which have befallen them or others
Self interests Help with tax circumstances, or advancing the donor’s professional or social life
Tradition The donor has a habit of giving to organizations who have systematically asked them over a period of time, or it is traditional in their family to give to the organization