New York TimesIn a recent experiment, psychologists at Yale altered people’s judgments of a stranger by handing them a cup of coffee. The study participants, college students, had no idea that their social instincts were being deliberately manipulated. On the way to the laboratory, they had bumped into a laboratory assistant, who was holding textbooks, a clipboard, papers and a cup of hot or iced coffee — and asked for a hand with the cup. That was all it took: The students who held a cup of iced coffee rated a hypothetical person they later read about as being much colder, less social and more selfish than did their fellow students, who had momentarily held a cup of hot java.
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2 comments:
I found this story fascinating because the research seems to prove once and for all the power of subliminal influence. This has implications for all communications whose goal is to trigger an action.
Marc
Not only that, but I liked how they tricked people into thinking that they were there for something and then they got them with something completely different.
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