
A new study from the New Voters Project, a non-partisan organization that registers youth voters, shows that text messaging may be the most effective form of election-day voter mobilization. Not only did it increase turn-out during the 2006 election more than traditional methods such as phone calls, flyering, and door-to-door canvassing, it was by far the cheapest, costing $1.56 per vote generated, as opposed to $30-60 for other methods.
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